Music Dakuai Culture-Dexin Group of Industry, Business and Culture

ABOUT US

Introduction to Dakuai culture company

Hangzhou Dakuai cultural creativity Co., Ltd. is a cultural company rich in media genes and diversified cultural attributes. With the double endorsement of Hangzhou newspaper group and Dexin group, it is a joint venture subsidiary of Dexin Group of industry, business and culture and Dukuai holding group. It cooperates with the Metro express, Metro express cultural center and Metro express all media matrix, so it has huge media advantages and outstanding execution ability. Since its establishment, the company has diversified cooperation with various well-known institutions at home and abroad, especially in cultural performance, and has in-depth cooperation with a large number of domestic brokerage companies. A series of music festivals, press conferences, exhibitions and commercial performances have been held, which has a good reputation in the industry and the public. As the focused IP "West Lake Music Festival" cultivated by the Dakuai culture, it has been successfully held for 16 times since the first session in 2008, with a total of more than 700000 visitors.

The West Lake Music Festival and the sub project of the West Lake Music Festival Lite have filled the long-term unsolvable vacancy in this industry, which is the operation team of traditional music festival has a large project, long preparation time and complicated operation. They are gradually becoming the industry benchmark object imitated by the National Music Festival operation company and the music performance market.

The West Lake Music Festival IP

Project Brief

The West Lake Music Festival was born in 2008. It has been 13 years until 2021. It has been successfully held for 16 times and it is a youth culture brand founded and cultivated by urban express. And this Music Festival officially joined Dexin Group of Industry, Business and Culture in 2018, has become an important driver in the cultural field in the future.

Since the brand was founded, it has been distinguished from other music festivals with its unique music taste, international vision, prospective lineup of artists and inclusive music types. Since its birth, more than 100 bands from more than 10 countries and regions from Europe, America and Asia have come to Hangzhou to perform. The West Lake Music Festival is also known as "The most beautiful music festival in China", which is the national famous leader of youth trend culture and has become the most important place for music creation and publication in Hangzhou. More and more people become loyal fans of the West Lake Music Festival, which will make the party more lively and joyful, and become a great platform for young people to show their good lifestyle.

The West Lake Music Festival opened a new window for Hangzhou to show to the outside world. Many people who used to have a fixed understanding of Hangzhou were attracted by the music festival and rediscovered the new charm and vitality of this city.

Project Positioning

Large outdoor urban life music festival
Large music festival of the No. 1 in Hangzhou and the top 3 in the country.

Project address

In the Taiziwan Park, Hangzhou, Zhejiang

Contact us

Business cooperation: 0571-85053680

WeChat Official Account

LITE

West Lake Music Festival LITE

Chinese name：西湖音乐节Lite
Founder and sponsor: Hangzhou Dakuai cultural creativity Co., Ltd
Founding time：2020 Year

"West Lake Music Festival" is created by the original team of West Lake Music Festival. It is suitable for business, exhibition, various ceremonies and brand promotion. It has first used the mode of “online + offline” so makes this music festival lighter, the cost is greatly reduced, and the propagation mode is more directional and diverse.
2020-2021，The West Lake Music Festival has been held six times, and the average performance volume is 180-200 minutes. Compared with the traditional music festival, the performance rhythm is livelier; Implanted as a commercial module, the volume is lighter.

Designer Toys of the West Lake IP

The designer toys of “Xixizi + Xiaohaihai” was created by the main creative team of the West Lake Music Festival according to the analysis of the international music market and the company's own brand positioning, as well as the judgment of the domestic market trend of designer toys. Xixizi's overall image uses the classic character image of White Lady originated from Hangzhou. This extension also makes this IP defined as "Chinese" concept, which can be finally strengthened. "White Lady of Rock" is what music fans call her.

At first"Xixizi" was used as IP visual presentation appeared on the poster of different music styles of the Music Festival of Three Days in 2020, which is to restart the definition of the audience of the music festival as a younger and fashionable consumer; In 2021, the IP “Xixizi” co-ordinates the future of cyberpunk to deduce posters again, and it is also displayed in front of fans with diversified and multi-dimensional music festivals hobbies such as shoes, hats, T-Shirts, fashion games, headphones, audio, etc. It can be said that there has not been such a large-scale and systematic joint name and production and sale of the official surrounding Music Festival in the current domestic music festival market. And the IP image of "Xixizi" also makes more people have a deeper image of the brand of Xihu Music Festival outside of the promotional period for the festival through the physical sales of these hobbies.

At the same time, after animating the traditional character Fahai with the IP image of Xixizi, the Deputy character "Xiaohaihai" was born, which appeared in the city wide activities of the supporting music festival of "journey to the west", becoming a highly recognizable supplement to the IP series of white lady.