Dexin culture is one of the core sectors of the strategic layout of Dexin Group of industry, business and culture. With the mission of reviving Chinese traditional culture, Dexin culture creates a contemporary art and culture industry system and constructs the characteristic culture IP of the producer culture group. At present, Dexin culture has four platform companies, including Dakuai culture, Fuyu culture, Qingjiao culture and Xinyou culture. It has focused on building a series of cultural IP, such as West Lake Music Festival, West Lake Culture Square Grand Theater, Art Museum, Art Commodity store and Forbes Design List, which has formed a certain influence inside and outside the industry.